Privacy Policy
Last updated: July 17, 2026
1. Who We Are
ApexCarbon ("we," "our," "us") operates the website apexcarbonfiberseats.com. We are a BMW OEM parts dealer based in Houston, Texas. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or make a purchase from us.
2. Information We Collect
Information you provide directly:
- Name, email address, and phone number (via contact form)
- Shipping address (when placing an order)
- Vehicle information (BMW model and year, for fitment assistance)
- Payment information (processed securely by Stripe — we do not store card numbers)
Information collected automatically:
- IP address and browser type (standard web server logs)
- Pages visited and time on site (Google Analytics, anonymized)
- Referring URL
- Device type (desktop, mobile, tablet)
3. How We Use Your Information
- To process and fulfill your order
- To respond to your inquiries via the contact form or phone
- To send order confirmation and shipping notifications
- To improve our website and product listings (analytics data)
- To comply with legal obligations
We do not sell, rent, or trade your personal information to third parties for their marketing purposes.
4. Third-Party Services
We use the following third-party services that may receive your information:
- Stripe — Payment processing. Your payment card data is transmitted directly to Stripe and never stored on our servers. Stripe Privacy Policy.
- Google Analytics — Website traffic analysis with IP anonymization enabled. Google Privacy Policy.
- FedEx / UPS / freight carriers — Shipping and delivery. Your name and address are provided to the carrier to fulfill your shipment.
5. Cookies
Our website uses cookies for analytics (Google Analytics) and basic session functionality (order form state). You may disable cookies in your browser settings; this may affect order form functionality. We do not use advertising or behavioral tracking cookies.
6. Data Retention
We retain order records and associated personal information for 7 years to comply with Texas state and federal tax record-keeping requirements. Contact form submissions are retained for 2 years. Analytics data is retained per Google Analytics' standard retention policy (14 months).
7. Your Rights
You have the right to:
- Request access to the personal information we hold about you
- Request correction of inaccurate information
- Request deletion of your information (subject to legal retention requirements)
- Opt out of marketing emails (all marketing emails include an unsubscribe link)
To exercise these rights, contact us at privacy@apexcarbonfiberseats.com.
8. Security
We use industry-standard TLS/HTTPS encryption for all data transmitted to and from our website. Payment data is processed via Stripe's PCI-DSS compliant infrastructure. We do not store payment card numbers on our systems.
9. Children's Privacy
Our website is not directed to individuals under the age of 18. We do not knowingly collect personal information from minors. If we become aware that a minor has provided personal information, we will delete it promptly.
10. Changes to This Policy
We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page reflects the most recent revision. Continued use of our website after changes constitutes acceptance of the revised policy.
11. Contact Us
For privacy-related questions: privacy@apexcarbonfiberseats.com | ApexCarbon, Houston, TX | Contact Form